1.
Optimal Setup
The first step is to make sure a website and the pages are setup to perform as effectively as possible. For example optimising text, media, meta data (to display in the results), formatting and linking are essential for creating a good platform to develop further.
2.
Quality Content
Creating quality content that people engage with is essential. Ultimately Search Engines like Google are trying to establish the real value of your content, they use complex algorithms determining up to 200 different factors to analyse your website (page by page using bots).
3.
Analyse & Develop
Using website analytics we can see how your individual pages are performing and if development is needed and know exactly what to focus on. While in-depth analysis of your keywords and your competition will also help develop your SEO campaign.